Innovation Strategy

Coca-Cola Energy

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Coca-Cola Energy team in Europe wanted to evolve the product offer to appeal to a wider audience beyond the mainstream energy drinkers of today.

Using our Innovation Vectors model and having positioned the product as a more ‘accessible’ energy drink we developed a series of concepts to demonstrate how the new platform can be brought alive through the products. We worked with external R&D experts and also brought in nutrition scientists to help us with active ingredients and formula development.

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