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Brand Story

Brand Positioning Guidelines

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We have written the brand positioning stories for some of the world’s largest food and drink brands.

Our thinking and constructive executional guidance has ensured that some of the biggest campaigns on these brands were aligned to a core strategy and all work remained on-brand from start to finish.

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Our brand books are easy-to-use and simply outline the brand positioning dimensions.

It's a 20 page book that clearly details key areas of messaging, character, and brand tone of voice so all markets and individual brand teams can work from one solid framework to create executions that are intrinsically linked by the same core brand idea.

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“ We worked with Outwit on brand creation/restaging projects and really valued the strategic thinking , the end-to-end approach to branding and innovation, as well as their deep understanding of human/consumer connections ”

Romain Mallard, Global Vice President
Marketing Capabilities - The Coca-Cola Company

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see also

Innovation strategy
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